History of the logo | Legados
History of the logo

We were looking for an animal as a symbol that could inspire the imagination of adults and children. Emmanuelle, my 10-year-old daughter, captured the figure of a wolf in a drawing, and said: "This wolf is announcing that Legados exists, and when a wolf howls the herd hears it". This confirmed that the animal could communicate well and also mediate between both worlds, the real and the imaginary.

logo legados borrador1
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However, the wolf does not live in Latin America, and we wanted to find a representative animal that had the entire American continent as its habitat. So, coming up from Argentina, crossing the salt lake in Bolivia, singing in Colombia, a little walking and a little bit on foot, the furry, armadillo, also known as quirquincho, among other denominations, arrived in Montreal.


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